Work Experience

Marketing & Events Manager

Russo Development | May 2024 to Present

Lead all portfolio-wide marketing, digital communications, organic social media, email marketing, and resident engagement strategy for 18 Russo communities. Serve as the primary marketing driver responsible for strategic planning, content creation, execution, analytics, and brand consistency across all organic channels while overseeing agency partners for paid campaigns.

  • Took full ownership of resident engagement strategy within six months of joining, assuming complete creative and operational control of portfolio-wide programming. Presented a comprehensive 2026 engagement strategy to the CEO and secured approval for an expanded, higher-budget program.

  • Strategize, plan, and oversee execution of all resident events across the portfolio, managing up to 85 monthly activations. Lead annual planning and management for a resident engagement program exceeding $1M+.

  • Lead the transformation of the company’s digital presence by producing more than 90 custom organic social posts per month across 18 accounts, including photography, videography, editing, design, scheduling, and analytics. Increased portfolio reach by 300% and engagement by 200%.

  • Oversee paid social media efforts executed by external agency teams, providing direction, strategy alignment, asset guidance, and final approvals to ensure consistency with brand and leasing goals.

  • Manage all stabilized property email marketing end-to-end including strategy, copywriting, design, segmentation, deployment, and KPI optimization. Improved open rates by 20–30% and increased click-through rates by 15%.

  • Develop and implement portfolio-wide content standards, visual identity alignment, and messaging frameworks to strengthen brand cohesion across all communities.

  • Lead online reputation management and sentiment strategy, overseeing ORA reporting, review response structure, and monthly performance summaries. Achieved 100% review response coverage and improved sentiment across multiple communities.

  • Produce more than 500 digital assets per quarter including graphics, videos, event materials, amenity highlights, and brand collateral supporting leasing and engagement initiatives.

  • Maintain a portfolio-wide content library of thousands of original photos and videos supporting long-term digital, social, and leasing strategy.

  • Analyze digital, email, paid performance, and engagement metrics to prepare monthly KPI dashboards with strategic recommendations for Marketing, Operations, and Regional teams.

  • Partner cross-functionally with Operations, Training, Regional Management, and onsite teams to support communications, onboarding, corporate presentations, and new development marketing needs.

Marketing Manager & Art Director

Olive and Chain Fine Jewelry | October 2022 to October 2024

  • Directed end-to-end creative campaign shoots including concept development, set styling, shot list preparation, production, and execution to generate high-quality assets for e-commerce, email, and social campaigns.

  • Designed and curated quarterly seasonal campaigns supporting new product drops and brand storytelling across all digital platforms.

  • Managed social media platforms including Instagram, Facebook, and Pinterest. Oversaw content planning, caption writing, scheduling, product drops, engagement management, and audience growth initiatives.

  • Developed and executed digital strategies across SEO, social advertising, and email marketing. Utilized analytics to optimize content, drive conversions, and increase online visibility.

  • Cultivated a strong online community through interactive content, direct engagement, sentiment monitoring, and brand-loyalty initiatives.

Brand Manager

Altaneve Prosecco | September 2021 to September 2023

  • Led a complete digital marketing overhaul resulting in a 2400 percent increase in social media followers and a 50 percent increase in web traffic.

  • Managed multi-channel marketing campaigns that produced a 70 percent year-over-year increase in engagement and a 40 percent growth in online sales.

  • Executed SEO and SEM strategies that improved organic search traffic by 35 percent and strengthened keyword rankings for competitive terms.

  • Directed content marketing efforts including blogs, newsletters, and multimedia content, significantly improving engagement and contributing to revenue growth.

  • Leveraged analytics tools to drive data-informed marketing decisions, improving overall ROI by 25 percent.

  • Built influencer partnerships that expanded brand reach and grew engagement by 15 percent within target demographics.

  • Created and maintained cohesive brand standards across all digital and print materials, enhancing brand recognition and consistency.

  • Conducted competitor research and market analysis to guide strategic planning and maintain a competitive edge.

Licensed Real Estate Salesperson

Signature Premier Properties, Garden City, NY

October 2019 - October 2021

  • Executed digital marketing campaigns for real estate listings, leading to a 30% increase in online visibility and inquiries, demonstrating the ability to adapt digital strategies to different industries.

  • Analyzed social media metrics to tailor content to the most engaged demographics, increasing lead generation from digital channels by 20%.

  • Crafted and managed email marketing campaigns, driving a quicker sales cycle and expanding the client base by 25%, showcasing expertise in email marketing and automation.

Skills

  • Comprehensive Digital Marketing Strategies

  • Content Marketing & Creative Storytelling

  • Data Analytics & KPI Tracking

  • Influencer Marketing & Strategic Partnerships

  • Market Research & Competitive Analysis

  • Brand Management & Identity Development

  • Adobe Creative Suite & Digital Design

  • Paid Advertising Campaigns

  • SEO & SEM Optimization

  • Email Marketing & Lead Generation

  • Social Media Management & Audience Building

  • Creative Direction and Art Direction

Achievements

  • Employee of the Year, Altaneve - Recognized for significant contributions to digital engagement and sales growth.

  • Rising Star Award, Signature Premier Properties - Awarded for innovative marketing strategies and exceptional sales results.

  • Fast Track Promotion, Altaneve - Elevated from Content Creator to Marketing Manager within 12 months due to outstanding performance

  • Resident Events take over for Russo Development: Successfully took over the planning, execution & management of Resident Events for the Russo Development portfolio within the first six months of joining, demonstrating rapid adaptability and a strong ability to manage community engagement initiatives.

  • Department Head Promotion in under 2 years at Russo Development.