Work Experience

Marketing Manager
Russo Development | December 2025 to Present
Marketing Coordinator, May 2024 to December 2025

Lead brand, organic and paid social, email, reputation, and resident engagement strategy for 19 luxury residential communities. Promoted to Marketing Manager and head of the events department in 1.5 years.

  • Grew portfolio social reach 300% and engagement 200% by producing 90+ custom organic posts per month across 19 accounts, including photography, video, design, and analytics.

  • Created and launched the Vermella Social Club (January 2026), a branded resident events program pairing events with coordinating branded giveaways. Built one of the most diverse resident programs in the market by partnering with small businesses across New Jersey, hosting 540+ events and 50+ unique event types in its first year. Events draw 100 to 300 residents, and leasing teams use the program as a differentiator for leasing and retention.

  • Created Vermella Fit, the portfolio’s first in-house resident fitness program, now organizing 110+ classes per month (8 per community across 14 communities).

  • Brought email marketing in-house and manage it end to end, from strategy and copywriting to design, segmentation, and deployment, improving open rates 20 to 30% and click-through rates 15%.

  • Manage the agency running paid social campaigns, directing strategy, creative assets, and final approvals to align with brand and leasing goals.

  • Lead online reputation management, achieving 100% review response coverage and improved sentiment across multiple communities.

  • Led community partnerships and content, including food bank packing events across six communities and FIFA World Cup 2026 sponsorship campaigns.

  • Build monthly KPI dashboards across social, email, and paid performance with strategic recommendations for Marketing, Operations, and Regional teams.

  • Own a seven-figure resident engagement program, taking it over within 6 months of joining and securing an expanded budget after presenting the 2026 strategy to executive leadership.

Head of Marketing & Creative (Freelance)
Olive & Chain Fine Jewelry | October 2022 to Present

  • Lead complete brand management, marketing, and creative for a fine jewelry brand, including campaigns, email, social media, website, paid advertising, and design.

  • Manage the brand’s paid advertising agency, directing strategy, creative, and approvals.

  • Own email marketing end to end, from campaign planning and copywriting to design and deployment.

  • Manage and update the brand’s website, supporting product launches and e-commerce.

  • Art direct campaign shoots from concept and set styling to production, and design all digital and print media.

  • Plan seasonal campaigns and manage Instagram, Facebook, and Pinterest, using analytics to grow audience and conversions.

Brand Manager
Altaneve Prosecco | September 2021 to September 2023

  • Led a digital marketing overhaul that grew social media followers 2,400% and web traffic 50%.

  • Ran multi-channel campaigns that increased engagement 70% year over year and online sales 40%.

  • Improved organic search traffic 35% through SEO and SEM strategy.

  • Increased marketing ROI 25% through data-driven decisions and analytics.

  • Built influencer partnerships that grew engagement 15% within target demographics.

  • Created brand standards across digital and print materials.

Real Estate Agent
Signature Premier Properties | August 2019 to August 2021

  • Ran all marketing independently for listings and personal brand, including content creation, social media, and promotional materials, which became the foundation for a career in marketing.

Skills

Marketing

  • Brand Strategy & Management

  • Social Media Management & Audience Growth

  • Email Marketing

  • Content Marketing & Creative Storytelling

  • Campaign Management

  • Community & Event Marketing

  • Influencer & Strategic Partnerships

  • Paid Social & Digital Advertising

  • SEO & SEM

  • Online Reputation Management

  • KPI Reporting & Analytics

Creative

  • Creative Direction & Art Direction

  • Photography

  • Video Production & Editing

  • Graphic Design

  • Brand Identity & Standards

Events

  • Event Strategy & Production

  • Resident & Community Programming

  • Vendor & Partner Management

  • Budget Management

  • Brand Activations & Experiential Marketing

Tools

  • Design & Video: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom), Canva, CapCut

  • Email: Mailchimp, Klaviyo, Constant Contact

  • Web & E-commerce: Shopify, Squarespace

  • Social & Listening: Meta Business Suite, TikTok, Pinterest, Hootsuite, Talkwalker

  • Analytics & Productivity: Google Analytics, Microsoft Office (Excel, Word, PowerPoint, Outlook)

Recognition

  • Department Head Promotion, Russo Development: Promoted from Marketing Coordinator to Marketing Manager and head of the events department in 1.5 years.

  • Employee of the Year, Altaneve Prosecco: Recognized for contributions to digital engagement and sales growth.

  • Fast Track Promotion, Altaneve Prosecco: Promoted within 6 months for outstanding performance.

  • Rising Star Award, Signature Premier Properties: Selected by office leadership for standout work ethic and innovative self-directed marketing as a new agent.