ALTANEVE PROSECCO

Brand Manager:

Led brand, social, content, and digital marketing for a luxury Italian Prosecco brand.

The opportunity:

Altaneve had a premium product, but its digital presence didn’t yet match it. The brand needed a social identity and content strategy that reflected its elevated positioning, and a marketing program that could grow both brand awareness and online sales.

The strategy:

• Built the digital brand: Developed the content strategy, visual identity, and brand voice across all digital channels.

• Led creative: Created and directed all photography and content, and set brand standards across digital and print.

• Grew through partnerships: Built and managed influencer relationships to reach new audiences.

• Owned every channel: Built the email marketing program, managed the website, and led SEO and SEM strategy.

• Drove decisions with data: Used analytics to guide campaigns and improve return on marketing spend.

THE IMPACT

• 2,400% growth in social media followers

• 70% year-over-year increase in engagement

• 40% growth in online sales

• 50% increase in web traffic and 35% increase in organic search traffic

• 25% improvement in marketing ROI

• 15% engagement growth from influencer partnerships

• Promoted within 6 months and named Employee of the Year

See full results and metrics here. www.annoramarino.com/metrics