The Challenge:

Altaneve was a luxury Italian prosecco brand with a premium product and an underdeveloped digital presence. The brand needed a stronger social identity, a content strategy that conveyed its elevated positioning, and a marketing operation that could drive measurable growth in both brand awareness and online sales.

What I Did:

I took the brand's social media and marketing from the ground up, developing the content strategy, visual identity, and brand voice across all digital channels. I created and directed all photography and content, managed influencer relationships, built out the email marketing program, and oversaw the website. Within 12 months I was promoted from Content Creator to Marketing Manager and named Employee of the Year.

See full results and metrics here. www.annoramarino.com/metrics